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mighty good undies

Every once in a while, a brand comes along which revolutionises a particular industry. For ethical underwear, this brand is Mighty Good Undies. We are stoked to have secured this brand as a new supplier and we look forward to working with them to deliver awesome quality underwear to you. This will compliment the underwear we already have in stock, and we will be adding different styles to complete our range. Further, they have many more styles in the pipeline in the next year, so watch this space!


Mighty Good Undies is a UK and Australian based start-up ethical fashion brand with the simple mission of “changing the world from the bottom up”. Motivated by the need to transform the fashion industry – the second most polluting industry on earth – Mighty Good wants to build a values driven basics focused brand that changes the way consumers view, think and use cotton.


Mighty Good believes everybody should have affordable quality cotton underwear sourced from the most ethical and sustainable supply chain we can find. We also think they should come with a carbon offset and be sold at similar prices to mainstream brands.


“Our entire supply chain, including our businesss operations, are certified under the Global Organic Textile Standard and the Fairtrade Labelling Organisation. We have also paired each underwear with a 1kg carbon offset provided by South Pole Carbon.”

Most of the information used on this page belongs to Mighty Good Undies and is used with their permission. We thank them for providing this information and believe it shows why Mighty Good Undies are such a fantastic product! If you would like to find out more about them, feel free to click on the link below.

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