©Max Havelaar France
Why Certified Fairtrade?
The fashion industry has exploded in recent times to such a level that it can only be maintained through the exploitation of millions of people involved in the manufacturing of clothing around the world. Production in these coutries is riddled with unjust practices, highlighted by unsafe, crammed working conditions, and very low wages. For many of these workers the ugly truth is that they live to fulfill the wants of consumers in the West, with no opportunity to break free of this cycle.
Fairtrade is a third-party certified, alternative approach to trade. It is based on a partnership between producers and consumers. When farmers can sell on Fairtrade terms, it ensures they are treated fairly and provides them with a better deal. This allows them the opportunity to improve their lives and plan for their future.
Fairtrade Cotton Example
Please enjoy the video to the right, where you will find an example of just how much of a difference Fairtrade is having on cotton farmers in Senegal, in the West of Africa.
This video provides an example of what it means to be covered under the Fairtrade certification in the real world. You, the customer, don’t just have to take our word for it; as this comes directly from the people who are benefiting.
Demand quality, not only in the products you buy, but in the life of the person who made it.
– Orsola De Castro
At Tummah Ethical Trade, all of our cotton products contain cotton that has been certified organic. Whilst organics in the food industry is gaining momentum, a lot of people are still puzzled over whether there is any benefit in purchasing organic clothing. The argument for organic clothing zeros in on the most common raw material used in clothing: cotton.
Cotton is a massive industry, yet at the moment it is estimated that less than 1% of cotton grown is organic. The change is beginning though, with many farmers making the swtich. The Global Organic Textile Standard (GOTS) provides certainty around the organic process, giving consumers confidence. Below is information from GOTS about the difference between farming practices, and the benefits of choosing organic cotton.
The Global Organic Textile Standard (GOTS) is the world's leading processing standard for textiles made from organic fibres. You may be surprised to learn how much of a difference there is between organic cotton farming compared with conventional cotton farming. To compare the practices and really understand the benefits of organic cotton, please click the link below.
The cotton in every brand we stock is GOTS certified! As a result, you can be sure that the process followed during the farming and processing of the cotton meets the criteria outlined in the video.
GOTS takes cotton processing further, going beyond just ensuring the cotton is of an organic nature. To see the GOTS difference, please watch the video below!