Once Upon A Doug – The Accessory Making A Difference!
No Nasties started and run an amazing non-profit project working with women from the cotton farming villages of India. This project is called Once Upon A Doug and it’s a social enterprise aimed at giving these women a reliable, secondary source of income in addition to the farming and small scale business income they get.
But who’s Doug and what does he mean to these women?
Doug is a fashion accessory in the shape of a cloud. But really, he’s much, much more than that. He is a symbol of their struggles & their strengths; of their hopes & freedom. Hand-made by women cotton farmers in India from recycled fabrics in their spare time, Doug is their silver lining!
What do I do with Doug?
- Wear Doug as a bracelet, a necklace, a head band.
- Tie him on your backpack or your bicycle!
- A keychain. A bookmark. A Christmas tree decoration. A gift wrapping thingy.
To find out more about this amazing mission, visit onceuponadoug.com. Further, we have written a blog post about their struggles and the difference Once Upon A Doug is having, called ‘The Forgotten Widows‘.
Dougs are not for profit, meaning any profit Tummah Ethical Trade makes from the sale of Dougs goes straight back to the mission!
“All our clothes are made with 100% organic and 100% fair trade cotton. They are Certified.
All our dyes & inks are water-based & eco-friendly, with no plastisols. They are Safe.
All our cotton farmers are paid a premium for community development. This helps the entire Village.
All our factories are free of child labour & discrimination. They are Fair.
All our packaging is made from either organic cotton or recycled cardboard. There are No Plastics.
We do this because it’s important. Because it matters.”
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