Photo Credit: No Nasties
If you have had a look around our website, then you are bound to have come across the No Nasties clothing brand. They are a brand that are highlighted by their modern trendy designs, that are soft, comfortable, and lightweight. Best of all, every item in their range has been independently certified Fairtrade and organic!
However, you can never truly know a brand and what they stand for until you meet the people behind the scenes. Luckily, I was fortunate enough to have a Q & A with the founder and owner of No Nasties, Apurva Kothari. An intelligent and determined individual, he has his heart set on making a change and helping others in his native India. A fantastic guy; his sense of humor, compassion, and confidence immediately stand out. He was kind enough to give up his time to answer my questions… so enjoy this fascinating discovery of Apurva and No Nasties!
What were you doing before you started No Nasties?
Was there a specific moment or event that changed things for you personally – giving you that passion and determination to make a difference? What was it?
Did your upbringing have anything to do with it?
Who has had the biggest positive impact on you in your journey so far?
Did you work or volunteer with any other ethical/ organic businesses or movements prior to starting No Nasties?
When you are not working what do you enjoy doing?
How long ago did you start No Nasties and how has the business changed since then?
You speak about the rate of suicides among Indian cotton farmers as being a contributing factor to being in business. Would you say this is the number one motivation behind No Nasties?
Your brand video includes the music made famous by the Toy Story movies. Deliberate marketing ploy or lucky coincidence?
Who are the cotton farmers you work with and what difference is Fairtrade and GOTS having on their lives?
Every business needs a point of difference to stand out from the crowd. How is No Nasties different from other ethical clothing brands?
What is the ultimate goal for No Nasties?
If you could say one thing to someone who was unsure of whether they should purchase ethical clothing, what would it be?
Where does the inspiration for your clothing designs come from?
Are you one of the many cricket fanatics in India?
The cloth bag packaging is a very nice touch. Where did this idea come from?
Finally, what exciting things can customers expect from No Nasties in the future?
For me, one thing immediately stands out about Apurva. His passion for the ethical clothing movement, and his drive to see change in his homeland; which is very admirable! Living in a country (India) where so much of the worlds clothing is manufactured, he has a front row seat to both the good and bad clothing manufacturing practices. Because of this, the exploitation is closer to heart; but through No Nasties a difference is being made!
I am fortunate to have had the privilege of beginning to get to know Apurva. He is always happy to talk and share his knowledge on the ethical clothing industry, which has been of great help for our business in the initial stages. With such a passionate, genuine and friendly person leading No Nasties, you can be sure great things are going to happen with this brand! At the end of the day, Apurva is a humble down to earth guy. Therefore, I hope you are encouraged, as it shows that anyone can make a difference in this world… if you put your heart to it!